Philosophy

Pleasure with Principle – and with History

At BERGGOLD, pleasure and quality are no coincidence. They begin long before the first piece of jelly is dipped in chocolate – they begin with an attitude.
With the conviction that only honest craftsmanship, carefully selected ingredients, and a love for detail can create a taste that truly touches people.
Because chocolate should bring joy – in the best possible way.

Progress and Tradition

Rooted in the past. Focused on the future.
BERGGOLD is a name with both history and vision. Our chocolate has accompanied people for over a century – through seasons, through childhood memories, through life itself. And yet, we never stand still.
Every new praline, every refined recipe, every technical innovation is not a contradiction to tradition, but a sign of respect. Because only those who know their heritage can keep it alive.
That’s why we combine classic craftsmanship with modern approaches – with curiosity, responsibility, and the courage to write new chapters.

Our slogan says it best: “Berggold – because what we love, endures.”
It expresses the idea that the beautiful things in life – the ones we truly cherish – last or remain in memory, just like the enduring quality of our products.

Customer Orientation

Reliability you can feel. Closeness that remains.
For us, customer relationships don’t start with a sale – they start with listening.
Whether it’s a special request, a large order, or personal advice – we approach our customers openly, flexibly, and with a genuine desire not just to meet expectations, but to exceed them.
Because trust is not built with words – but through attitude.

Quality as a Management Task

Quality is created at every workplace – and reaches into the smallest detail.
With clear standards, regular reviews – and with the belief that quality should not just be controlled, but lived. Every day. By everyone. For everyone.

Governance

We are committed to fairness, honesty and integrity towards our customers, suppliers and employees. Furthermore, we undertake not to tolerate corruption, bribery and unethical business conduct and to fight them to the extent possible.

Independence of the Quality Department

Quality is created at every workplace – and reaches into the smallest detail.
With clear standards, regular reviews – and with the belief that quality should not just be controlled, but lived. Every day. By everyone. For everyone.

Integration of All Company Functions

What truly counts is working together.
At BERGGOLD, no task is too small, no role insignificant.
From the first phone call to the final shipping box – every person in our company contributes to creating something meaningful from each small piece of chocolate.
We believe in the whole: in reliable processes that can evolve, in people who think ahead, and in the strength of a team that doesn’t see departments – but shared goals.
For us, this is not a question of structure – it’s a matter of the heart.

Supplier Relationships

The ability of our organization and our suppliers to create value grows through genuine partnerships – relationships built on mutual benefit.

Employee Orientation

Where trust grows, responsibility follows.
Our employees are not just part of a system – they are the heart of our company. That’s why we encourage curiosity, self-responsibility, and true collaboration.
Through training, dialogue, and daily interactions, we create space for growth – not out of duty, but out of a genuine desire to empower people.
Because when someone feels seen, they don’t just work better – they work with joy. And that joy can be felt in every single product.

Ecology and Environment

Pleasure is only truly good when it harms no one.
That’s why we ensure that every ingredient, every package, and every process meets social, ecological, and sustainability standards.
We work exclusively with suppliers who share our values – and who recognize them in accordance with our Code of Conduct.

About BERGGOLD

Tradition since 1876
BERGGOLD is a piece of the past that has become the present.
A familiar taste that awakens memories – and creates new ones.
Whether it’s our classic chocolate-covered jelly bananas, fine pralines with premium spirits, lovingly decorated chocolate lollipops, or the playful surprises from Heinerle – every product carries the spirit of our house: craftsmanship, devotion, and heritage.

Our brand world is as diverse as our customers themselves:

• BERGGOLD chocolate and jelly specialties
• Heinerle children’s treats such as chocolate lollies, crispy rice, candy-and-toy combinations, baby bottles with sugar pearls, and surprise bags